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New Selvedge Dad Hats

Coming Thursday SEP 10 at 11am et.

The Dad Hat is a low-profile, five-panel cap with an unstructured crown for an easy, comfortable fit. It features a selvedge back clip, brass hardware, and tone-on-tone stitching. Made in Canada.

Shop Dad Hats

Strong Guy - Blood Brothers Selvedge - Indigo x Black

Sale price$259.00 USD
Size: 27

Size Comparison
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Use a pair of jeans that fit you well. Measure them laid flat and enter all measurements in inches. Takes about 1 minute.

The Blood Brothers Selvedge is a 20oz Japanese selvedge denim developed for our collaboration with Rose Anvil. Built with a red-core warp yarn, an indigo rope-dyed exterior, and a black weft, this denim was created as the denim counterpart to Rose Anvil’s custom Blood Core leather, a dark black leather that develops a red patina with wear.

Strong Guy is a wide straight fit with a high rise. Comfortable through the seat and thighs, it combines a roomy silhouette with a clean straight leg.

Explore the fit guide

Size & fit

  • High Rise

See measurements for every size in the size chart.

Fabric & details

The Blood Brothers Selvedge is a 20oz Japanese selvedge denim developed for our collaboration with Rose Anvil. Built with a red-core warp yarn, an indigo rope-dyed exterior, and a black weft, this denim was created as the denim counterpart to Rose Anvil’s custom Blood Core leather, a dark black leather that develops a red patina with wear.

For this limited edition, we developed a heavyweight warp yarn first dyed with a reactive red dye, saturating it all the way to the core. The yarn is then rope-dyed in indigo, building layers of blue over the red center while keeping the core red. As the denim breaks in and the indigo fades from the surface, the red core is revealed. Cut into the fabric and you can even see the red at the center of the yarn.

The denim is woven with a black weft, giving the inside of the fabric the same dark, rugged character as Blood Core leather. Built at a heavyweight 20oz, the fabric starts rigid and structured, with serious fading potential for anyone who likes denim that fights back a little.

Details include a white and red selvedge edge, red lock stitch, blood-red fly buttonhole stitching, tone-on-tone stitching, black hardware, black pocket bags, and a custom Blood Core leather patch featuring Weston Kay cutting our tragic blonde in half. Each pair also comes with a matching sticker.

  • 20oz 100% cotton Japanese selvedge denim
  • Reactive red core-dyed warp yarn, rope-dyed in indigo
  • Black weft
  • White / Red selvedge edge
  • Red lock stitch & Tone-on-tone stitching
  • Blood-red fly buttonhole stitching
  • Black hardware
  • Black pocket bags
  • Custom Blood Core leather patch
  • Made in Canada

Shipping & returns

Shipping

We offer worldwide shipping primarily through FedEx. Orders to PO Box addresses are shipped via Canada Post. Domestic Canadian shipments may also be shipped via Canpar or Canada Post. Note: we cannot ship to Russia at this time.

  • Canada: $10
  • United States: $10 ($25 for APO, FPO, or DPO addresses)
  • Rest of the world: $25

Returns

  • We do not offer refunds; items may be returned for store credit (in the form of a gift card) within 30 days of order fulfillment. Items must be in new condition with original tags—unworn, unaltered, unwashed, and damage-free. Sale items are final sale and not eligible for store credit.

If the purchase was made in Canadian Dollars, store credit is issued in USD at the exchange rate at the time the credit is issued. At checkout, this credit is converted back to CAD.

Merchandise returned without prior approval will not be accepted. See our full Return Policy here. 

Canadian-made goods ship duty and tariff free to the USA.

Hemming & customization
Free Chain Stitch Hemming

Free with denim purchased in-store or online from Naked & Famous Denim. Hemming is done using our vintage Union Special 43200G chain stitch hemming machine.

Customize Your Leather Patch

Personalize your jeans with a custom leather patch. Add your preferred patch to your order and include any sewing preferences in your order notes.

Browse leather patch options here: Custom Leather Patch Options.

Final Sale

Garments that have been hemmed or customized with a leather patch are final sale and cannot be returned or exchanged. Please confirm your sizing and desired inseam length before placing your order. Hemming and customization services add 7–14 business days to your order processing time.

* Due to limited summer staffing while our hemming specialist takes a well-deserved vacation, hemming may currently take up to 24 business days in total.

Learn More →

Size chart

Strong Guy - Blood Brothers Selvedge - Indigo x Black

Details

  • 20oz 100% cotton Japanese selvedge denim
  • Reactive red core-dyed warp yarn, rope-dyed in indigo
  • Black weft
  • White / Red selvedge edge
  • Red lock stitch & Tone-on-tone stitching
  • Blood-red fly buttonhole stitching
  • Black hardware
  • Black pocket bags
  • Custom Blood Core leather patch
  • Made in Canada
Strong Guy - Blood Brothers Selvedge - Indigo x Black

For this limited edition, we developed a heavyweight warp yarn first dyed with a reactive red dye, saturating it all the way to the core. The yarn is then rope-dyed in indigo, building layers of blue over the red center while keeping the core red. As the denim breaks in and the indigo fades from the surface, the red core is revealed. Cut into the fabric and you can even see the red at the center of the yarn.

Strong Guy - Blood Brothers Selvedge - Indigo x Black

The denim is woven with a black weft, giving the inside of the fabric the same dark, rugged character as Blood Core leather. Built at a heavyweight 20oz, the fabric starts rigid and structured, with serious fading potential for anyone who likes denim that fights back a little.

Strong Guy - Blood Brothers Selvedge - Indigo x Black

Details include a white and red selvedge edge, red lock stitch, blood-red fly buttonhole stitching, tone-on-tone stitching, black hardware, black pocket bags, and a custom Blood Core leather patch featuring Weston Kay cutting our tragic blonde in half. Each pair also comes with a matching sticker.

Strong Guy - Blood Brothers Selvedge - Indigo x Black Strong Guy - Blood Brothers Selvedge - Indigo x Black Strong Guy - Blood Brothers Selvedge - Indigo x Black

What started with a pair of red-core jeans cut into boots became the Blood Brothers collaboration.

the story

Blood Brothers

It began when Weston Kay of Rose Anvil noticed our Elephant 13 Red Core Selvedge, a heavyweight indigo denim designed to reveal red with wear. Inspired by the connection to Rose Anvil’s Blood Core leather, he turned a pair into sample boots with Russell Moccasin. When we saw the video, we knew the project had to happen.

That original idea evolved into Blood Brothers Selvedge, a new 20oz Japanese selvedge denim developed specifically for this collaboration between Naked & Famous Denim, Rose Anvil, and Russell Moccasin.

Shop all Strong Guy
  • 5 stars: 10 (91%)
  • 4 stars: 1 (9%)
  • 3 stars: 0 (0%)
  • 2 stars: 0 (0%)
  • 1 star: 0 (0%)
A
Alex J.

Haven’t had the chance to wear them as much as I would like to but they are awesome, heel bite looks great, never had a pair of jeans like them. Customer service has also been incredible so I am definitely looking forward to snagging another pair of naked and famous jeans.

N
Nathan O.

Would be a 5 but the size chart was a bit inaccurate for my pair. I double checked the size chart of my other 20oz jeans (35inches), and got a corresponding size for the BB's. When the BB's arrived they felt a bit big and when i measured with a measuring tape, they were actually 36 inches. Even after a hot soak and hot dry they didnt really shrink down to 35 inches. Would've gotten a size down had i known :(. Still love you though <3

H
Hamamura M.

This was my first pair of 20oz jeans, and they were full of surprises.

At first, they were so stiff that I could barely fasten the buttons. It even took me around 10 minutes just to button them up.

They were also tiring to wear on long walks because of the stiffness.

However, every time I wore them, I could feel them changing. The moment I realized the buttons had become easier to fasten was incredibly satisfying.

I think this gradual transformation is one of the greatest joys of 20oz denim.

I’m also very excited to see the red core begin to reveal itself as they continue to age.

These jeans have made me realize that the real enjoyment begins after you buy them.

W
Walter G.

Keep it up

J
Jordan k.

I do very much love it, but i think the only downside is that because it needed to be dyed so heavily to look black if it rains the blue transfers over to my shirts

M
Matthew W.

Amazing fabric and the fit is perfect

J
John b.

No fading yet. Not exactly counting wears, but I love the denim so far. First pair of N&F, so I got tough guy in 36. I'm 5'10" 180lbs and they were very baggy. Got them taken in 2 inches and hemmed 2 inches, but still love the hell out of them. Updates when fading.

C
Christian F.

love the heavy weight and love naked and famous and rose anvil.

B
Brad R.

I love these jeans!!!!! Beautiful fabric in a very great cut (strong guy)

Careful they run a little slimmer than normal naked and famous denim jeans

Can't wait to beat them up

m
maxwell

They fit perfectly . I recommend reading the sizing guide ,it helps . I can't wait to break these bad boys in and watch them bleed 🩸

m
maxwell

They fit perfectly . I recommend reading the sizing guide ,it helps . I can't wait to break these bad boys in and watch them bleed 🩸