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News
New Selvedge Dad Hats

Coming Thursday SEP 10 at 11am et.

The Dad Hat is a low-profile, five-panel cap with an unstructured crown for an easy, comfortable fit. It features a selvedge back clip, brass hardware, and tone-on-tone stitching. Made in Canada.

Shop Dad Hats

Easy Guy - Blood Brothers Selvedge - Indigo x Black

Sale price$259.00 USD
Size: 27

Size Comparison
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Use a pair of jeans that fit you well. Measure them laid flat and enter all measurements in inches. Takes about 1 minute.

The Blood Brothers Selvedge is a 20oz Japanese selvedge denim developed for our collaboration with Rose Anvil. Built with a red-core warp yarn, an indigo rope-dyed exterior, and a black weft, this denim was created as the denim counterpart to Rose Anvil’s custom Blood Core leather, a dark black leather that develops a red patina with wear.

Easy Guy is a relaxed tapered fit with extra room through the seat, hips, and thighs. A sharp taper from knee to hem keeps the silhouette clean.

Explore the fit guide

Size & fit

  • Mid-Rise

See measurements for every size in the size chart.

Fabric & details

The Blood Brothers Selvedge is a 20oz Japanese selvedge denim developed for our collaboration with Rose Anvil. Built with a red-core warp yarn, an indigo rope-dyed exterior, and a black weft, this denim was created as the denim counterpart to Rose Anvil’s custom Blood Core leather, a dark black leather that develops a red patina with wear.

For this limited edition, we developed a heavyweight warp yarn first dyed with a reactive red dye, saturating it all the way to the core. The yarn is then rope-dyed in indigo, building layers of blue over the red center while keeping the core red. As the denim breaks in and the indigo fades from the surface, the red core is revealed. Cut into the fabric and you can even see the red at the center of the yarn.

The denim is woven with a black weft, giving the inside of the fabric the same dark, rugged character as Blood Core leather. Built at a heavyweight 20oz, the fabric starts rigid and structured, with serious fading potential for anyone who likes denim that fights back a little.

Details include a white and red selvedge edge, red lock stitch, blood-red fly buttonhole stitching, tone-on-tone stitching, black hardware, black pocket bags, and a custom Blood Core leather patch featuring Weston Kay cutting our tragic blonde in half. Each pair also comes with a matching sticker.

  • 20oz 100% cotton Japanese selvedge denim
  • Reactive red core-dyed warp yarn, rope-dyed in indigo
  • Black weft
  • White / Red selvedge edge
  • Red lock stitch & Tone-on-tone stitching
  • Blood-red fly buttonhole stitching
  • Black hardware
  • Black pocket bags
  • Custom Blood Core leather patch
  • Made in Canada

Shipping & returns

Shipping

We offer worldwide shipping primarily through FedEx. Orders to PO Box addresses are shipped via Canada Post. Domestic Canadian shipments may also be shipped via Canpar or Canada Post. Note: we cannot ship to Russia at this time.

  • Canada: $10
  • United States: $10 ($25 for APO, FPO, or DPO addresses)
  • Rest of the world: $25

Returns

  • We do not offer refunds; items may be returned for store credit (in the form of a gift card) within 30 days of order fulfillment. Items must be in new condition with original tags—unworn, unaltered, unwashed, and damage-free. Sale items are final sale and not eligible for store credit.

If the purchase was made in Canadian Dollars, store credit is issued in USD at the exchange rate at the time the credit is issued. At checkout, this credit is converted back to CAD.

Merchandise returned without prior approval will not be accepted. See our full Return Policy here. 

Canadian-made goods ship duty and tariff free to the USA.

Hemming & customization
Free Chain Stitch Hemming

Free with denim purchased in-store or online from Naked & Famous Denim. Hemming is done using our vintage Union Special 43200G chain stitch hemming machine.

Customize Your Leather Patch

Personalize your jeans with a custom leather patch. Add your preferred patch to your order and include any sewing preferences in your order notes.

Browse leather patch options here: Custom Leather Patch Options.

Final Sale

Garments that have been hemmed or customized with a leather patch are final sale and cannot be returned or exchanged. Please confirm your sizing and desired inseam length before placing your order. Hemming and customization services add 7–14 business days to your order processing time.

* Due to limited summer staffing while our hemming specialist takes a well-deserved vacation, hemming may currently take up to 24 business days in total.

Learn More →

Size chart

Easy Guy - Blood Brothers Selvedge - Indigo x Black

Details

  • 20oz 100% cotton Japanese selvedge denim
  • Reactive red core-dyed warp yarn, rope-dyed in indigo
  • Black weft
  • White / Red selvedge edge
  • Red lock stitch & Tone-on-tone stitching
  • Blood-red fly buttonhole stitching
  • Black hardware
  • Black pocket bags
  • Custom Blood Core leather patch
  • Made in Canada
Easy Guy - Blood Brothers Selvedge - Indigo x Black

For this limited edition, we developed a heavyweight warp yarn first dyed with a reactive red dye, saturating it all the way to the core. The yarn is then rope-dyed in indigo, building layers of blue over the red center while keeping the core red. As the denim breaks in and the indigo fades from the surface, the red core is revealed. Cut into the fabric and you can even see the red at the center of the yarn.

Easy Guy - Blood Brothers Selvedge - Indigo x Black

The denim is woven with a black weft, giving the inside of the fabric the same dark, rugged character as Blood Core leather. Built at a heavyweight 20oz, the fabric starts rigid and structured, with serious fading potential for anyone who likes denim that fights back a little.

Easy Guy - Blood Brothers Selvedge - Indigo x Black

Details include a white and red selvedge edge, red lock stitch, blood-red fly buttonhole stitching, tone-on-tone stitching, black hardware, black pocket bags, and a custom Blood Core leather patch featuring Weston Kay cutting our tragic blonde in half. Each pair also comes with a matching sticker.

Easy Guy - Blood Brothers Selvedge - Indigo x Black Easy Guy - Blood Brothers Selvedge - Indigo x Black Easy Guy - Blood Brothers Selvedge - Indigo x Black

What started with a pair of red-core jeans cut into boots became the Blood Brothers collaboration.

the story

Blood Brothers

It began when Weston Kay of Rose Anvil noticed our Elephant 13 Red Core Selvedge, a heavyweight indigo denim designed to reveal red with wear. Inspired by the connection to Rose Anvil’s Blood Core leather, he turned a pair into sample boots with Russell Moccasin. When we saw the video, we knew the project had to happen.

That original idea evolved into Blood Brothers Selvedge, a new 20oz Japanese selvedge denim developed specifically for this collaboration between Naked & Famous Denim, Rose Anvil, and Russell Moccasin.

Shop all Easy Guy
  • 5 stars: 5 (100%)
  • 4 stars: 0 (0%)
  • 3 stars: 0 (0%)
  • 2 stars: 0 (0%)
  • 1 star: 0 (0%)
G
Grant M.

Heaviest, most comfortable jeans I've ever had. It's currently too hot and humid to wear them all day, but I'm looking forward to really breaking them in.

K
Kaidan S.

For my first pair of Selvedge Denim, I think I’ve made a pretty good choice! I’ve been wearing them almost regularly these past few weeks, and I’m finally starting to see some red lines here and there! And the beginning of some creases too! I can already tell I’ll be keeping these for a while

I
Idan A.

Amazing fabric!

B
Brock

Perfect

B
Brock

Perfect