Blood Brothers Selvedge

The Blood Brothers Selvedge is a 20oz Japanese selvedge denim developed for our collaboration with Rose Anvil. Built with a blood red-core warp yarn, an indigo rope-dyed exterior, and a black weft, this denim was created as the denim counterpart to Rose Anvil’s custom Blood Core leather, a dark black leather that develops a red patina with wear.

The story began when Weston Kay, the creator of Rose Anvil, noticed our earlier Elephant 13 Red Core Selvedge, a dark indigo heavyweight denim that revealed red with wear. The concept connected naturally with Rose Anvil’s Blood Core leather, so Weston cut up a pair of Elephant 13 jeans and sent the denim to Russell Moccasin to make a few sample boots. A fan later sent us the video, we saw it, and the idea was too good not to explore further.