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Lancement de la lisière teintée au café

Denim japonais teint avec de vrais grains de café torréfiés

Nous passons en revue les détails du Coffee Dye Selvedge, qui fait partie de la collection Naked & Famous Denim Automne Hiver 2025.

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garrett fade
Faded Hard par Garrett

Selvedge Elephant 5, poids lourd

Nous passons en revue les détails de ce jean Elephant 5 Selvedge en denim Naked & Famous très délavé.

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Introducing The Strong Tee

Introducing The Strong Tee
6 déc. 2025

Made in Canada from heavyweight 11oz jersey

Meet the newest addition to our core lineup: the Strong Tee. Designed and made in Canada, it’s a heavyweight T-shirt that brings the same attention to detail and build quality we put into our jeans.

We wanted a T-shirt that felt solid from the moment you put it on, something substantial, structured, and timeless. The Strong Tee is cut from a dense 11oz cotton jersey with a dry, crisp texture that keeps its shape and resists stretching. It feels sturdy without being stiff, breaking in slowly over time just like a good pair of raw denim jeans.

The neckline is reinforced with a vintage-style binder collar, inspired by classic athletic tees from the mid-century era. This detail gives the Strong Tee its signature structure and helps it stand up to years of wear.

The fit is roomy and slightly cropped, sitting just above the waistband for balanced proportions that work perfectly with any of our denim fits. Each piece is finished with our full colour woven label, a small nod to vintage sportswear tradition and a mark of Canadian craftsmanship.

Made entirely in Canada from yarn to final stitch. Brandon & Chris have been wearing his nonstop since the first samples arrived, so we figured it was time to show it off.