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Naked & Famous × Blue Owl Collaboration

Double Capsule Release

For our last collaboration, we took our classic 13.75oz Left Hand Twill Selvedge and reworked it with slubby yarns, giving one of our most popular fabrics a completely different texture and character. After seeing how well it was received, we decided to revisit the idea, this time in black.

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MIJ19 Amaterasu Selvedge: Light Woven Into Denim

MIJ19 Amaterasu Selvedge: Light Woven Into Denim
7 août 2026

The MIJ19 Amaterasu Selvedge takes its name from Amaterasu, the sun goddess of Shinto mythology and the mythical ancestor of the Japanese Imperial Family.

Her name, 天照, reflects both her identity and her role. Ama (天) means “heaven,” while terasu (照) means “to shine” or “to illuminate.” Together, they describe her divine duty: to illuminate the heavens and bring light to the world. Amaterasu is revered as the highest-ranking kami in the Shinto pantheon, standing above the countless deities traditionally described as the “eight million gods.”

That imagery of light, brightness, and warmth became the foundation for our nineteenth Made in Japan denim.

Natural Indigo and Golden Warmth

The MIJ19 is made from 11.5oz Japanese selvedge denim. Its warp yarns are rope dyed with natural indigo, creating a soft, luminous shade of blue.

Beneath the surface is a beige weft that gives the fabric a subtle golden warmth. As the denim is worn, the indigo warp will gradually fade and reveal more of the beige yarns underneath. Over time, the fabric will develop a wide range of soft blues with warm undertones—a fading journey inspired by the radiance of Amaterasu.

At 11.5oz, the denim is light enough for comfortable year-round wear while retaining the texture and character expected from our Made in Japan collection. The surface is hairy and rough, with the natural irregularity of traditional Japanese denim.

Tempi-Treated in Japan

To preserve the fabric’s texture and unsanforized character, the MIJ19 undergoes a Tempi treatment in Japan.

This process removes the denim’s residual shrinkage while maintaining its hairy surface, rough hand, and structural integrity. It takes the guesswork out of sizing without flattening or over-finishing the fabric, allowing the denim to retain the feel and character of its original loomstate form.

Made in Japan Details

The MIJ19 is finished with a beige, light pink, and beige selvedge edge, along with the signature construction details of the Made in Japan collection.

A sheepskin leather patch is embossed with the Flower of Carnage logo. Iron buttons and copper rivets will age alongside the denim, while hidden back-pocket rivets and a peekaboo selvedge coin pocket complete the traditional detailing.

Fabric and details

  • 11.5oz natural indigo × beige Japanese selvedge denim

  • Tempi-treated

  • Beige, light pink, and beige selvedge edge

  • Sheepskin leather patch with embossed Flower of Carnage logo

  • Iron buttons

  • Copper rivets

  • Hidden back-pocket rivets

  • Peekaboo selvedge coin pocket

  • Made in Japan

Five Fits

The MIJ19 Amaterasu Selvedge will be available in:

  • Weird Guy

  • Easy Guy

  • Strong Guy

  • True Guy

  • Denim Jacket

Release Information

The MIJ19 Amaterasu Selvedge releases Thursday, August 13 at 11 AM ET at Naked & Famous Denim and Naked & Famous Denim NYC, available online and in store.

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MIJ19 Amaterasu Selvedge: Light Woven Into Denim
MIJ19 Amaterasu Selvedge: Light Woven Into Denim
MIJ19 Amaterasu Selvedge: Light Woven Into Denim
MIJ19 Amaterasu Selvedge: Light Woven Into Denim
MIJ19 Amaterasu Selvedge: Light Woven Into Denim
MIJ19 Amaterasu Selvedge: Light Woven Into Denim
MIJ19 Amaterasu Selvedge: Light Woven Into Denim
MIJ19 Amaterasu Selvedge: Light Woven Into Denim
MIJ19 Amaterasu Selvedge: Light Woven Into Denim
MIJ19 Amaterasu Selvedge: Light Woven Into Denim
MIJ19 Amaterasu Selvedge: Light Woven Into Denim
MIJ19 Amaterasu Selvedge: Light Woven Into Denim
MIJ19 Amaterasu Selvedge: Light Woven Into Denim
MIJ19 Amaterasu Selvedge: Light Woven Into Denim
MIJ19 Amaterasu Selvedge: Light Woven Into Denim